Brugler Marketing&Management


Alan Brugler photo

Alan Brugler is the President of Brugler Marketing & Management, and the primary analyst and advisor. He grew up on a dairy farm in Northeast Ohio, and the farm (Ridge Dell Holsteins) is still in the family, operated by his brother Glenn.

Alan is an Honors graduate of The Ohio State University, with a Master of Science degree, and 40 years of commodity market experience. Beginning in 1992 he served as Senior Analyst and then Director of Research and editor of DTN AgDaily for 10 years, writing an estimated 10,000 marketing columns. He started Brugler Marketing & Management LLC in May 2002.

Brugler Marketing & Management LLC is registered with CFTC as a Commodity Trading Advisor (CTA). Alan is a Principal and AP of Brugler Marketing & Management LLC. Brugler Marketing is A+ rated with the Better Business Bureau.

 

Alan has extensive contacts in the US and international ag industry. He has been a frequent Technical Analysis and Advanced Options instructor for the Texas and Minnesota Master Marketer programs, and the Kansas State International Grains (IGP) program. He has conducted more than 1200 seminars and presentations for farm and commodity trading audiences in his career. Alan is a key speaker and resource for Ag Marketing Strategy Groups. He is a Consulting Analyst for DTN. He writes the popular weekly Market Watch blog for Farm Journal’s AgWeb.com site. He also appears on a regular basis as a guest analyst for Farm Journal's US Farm Report and AgDay. Alan's Twitter handle is @Bruglermktg.

 Brugler Seminar

The back office work at Brugler M&M is handled by Nancy Brugler. Austin Schroeder  provides additional market analysis, research and data management capabilities.

Alan’s marketing philosophy is that “producers want to pass negative price risk on to others, but want to keep the positive risk”. Ag Market Professional hedging strategies are designed to maximize producer revenues through a combination of basis, cash sales and hedges.

Crop revenue insurance and government price floors are also included in the overall strategy. Alan believes that “If you trade the news you lose.” Because the news lags the market, Alan has long been a proponent of using technical analysis tools to identify where the money appears to be going. He invented the Brugler Cycle Indicator. Please remember that there is a risk of loss in futures and options trading, and that such trading is not suitable for everyone. Past performance is not necessarily indicative of future results.

The Special Research Reports (SRR) service is targeted at producers who make their own decisions but benefit from supporting information such as the proprietary Price & Probability Forecasts, and Techno-Fundamental analysis reports  to set appropriate price targets.

Subscribers of other advisory services also want Alan’s unique view of the ag markets as a check against their other sources. Alan believes that the Ag Market Professional consulting service, a combination of daily comments, the privilege of consulting with him at crucial times, Market Monitor cell phone price quotes, Market Messenger 2 text alerts and the SRR research is the best overall package for a larger farm operator.

 

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