Brugler Marketing&Management

Alan Brugler photo

Alan Brugler is the President of Brugler Marketing & Management, and the primary analyst and advisor. He grew up on a dairy farm in Northeast Ohio, and the farm (Ridge Dell Holsteins) is still in the family, operated by his brother Glenn.

Alan is an Honors graduate of The Ohio State University, with a Master of Science degree, and decades of commodity market experience. Beginning in 1992 he served as Senior Analyst and then Director of Research and editor of DTN AgDaily for 10 years, writing an estimated 10,000 marketing columns. He started Brugler Marketing & Management LLC in May 2002.

Brugler Marketing & Management LLC is a well known commodity market analysis and advisory firm with clients throughout the United States and internationally.

Alan has extensive contacts in the US and international ag industry. He has been a frequent Technical Analysis and Advanced Options instructor for the Texas and Minnesota Master Marketer programs, and the Kansas State International Grains (IGP) program. He has conducted more than 1900 seminars, keynotes and presentations for farm and commodity trading audiences in his career. Alan is a key speaker and resource for Ag Marketing Strategy Groups. He is a Consulting Analyst for DTN. He writes the popular weekly Market Watch blog for Farm Journal’s site. Alan's Twitter handle is @Bruglermktg.


 Brugler Seminar

 Austin Schroeder is our senior livestock analyst and provides research and data management capabilities.

Alan’s marketing philosophy is that “producers want to pass negative price risk on to others, but want to keep the positive risk”. Ag Market Professional marketing strategies are designed to maximize producer revenues through a combination of basis, cash sales and hedges.

Crop revenue insurance, ARC/PLC, CFAP and MFP payments also included in the overall strategy. Alan believes that “If you trade the news you lose.” Because the news often lags the market, Alan has long been a proponent of using technical analysis tools to identify where the money appears to be going. He invented the Brugler Cycle Indicator. Please remember that there is a risk of loss in futures and options trading, and that such trading is not suitable for everyone. Past performance is not necessarily indicative of future results.

The Special Research Reports (SRR) service is targeted at producers who make their own decisions but benefit from decision support features such as the proprietary Price & Probability Forecasts, and Techno-Fundamental analysis reports  to set appropriate price targets.

Subscribers of other advisory services also want Alan’s unique view of the ag markets as a check against their other sources. Alan believes that the Ag Market Professional consulting service, a combination of daily comments, the privilege of consulting with him at crucial times, Market Monitor cell phone price quotes, Market Messenger 2 text alerts and the SRR research is a valuable overall package for a larger farm operator. Our latest innovations are Chartbook I and Chartbook II.  Monthly Ag Marketing Strategy Group webinars are also an integral part of our price analysis and risk management program for producers and end users.



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